Could a single BIC write an entire Shakespeare play – all 212 pages? VML and Bic found out. They used AI, a robotic arm and a single BIC Cristal Dura+ pen to write Romeo and Juliet in a replica of Shakespeare’s own handwriting. It took 20 days (63 hours). The pen triumphed.
The idea, for the BIC Cristal’s 75th anniversary, aimed to highlight the durability of the pen.
“The BIC Cristal pen has always been more than just a writing tool – it’s a symbol of connection, creativity, and enduring stories. Rewriting Romeo and Juliet with a single pen honors both the power of words and the limitless potential of human imagination,” stated Rodrigo Iasi, marketing director for BIC Brazil and Argentina.
