VML has been named Entertainment Agency of the Year in the Cannes Lions rankings for the second year in a row, obtaining the most points for winning and shortlisted entries in the Entertainment Lions and Entertainment Lions for Music.

Helping VML to the top spot were its 21 Lions and 62 shortlists with work from 10 offices for 21 clients. Star performers were:

• webeefin? for Wendy’s, a creative collaboration between Six Course Inc. and VML, which won 2 Gold, 1 Silver and 2 Bronze Lions in Entertainment Lions. VML also won a third Gold Lion in the Social & Influencer category for Talk Social to Me for Wendy’s. Three Gold Lions for one client in a single year is a first for VML.

https://youtu.be/trXPoMyWhcM

• It all begins with a song for Nashville Convention and Visitors Corporation, with 3 Silver Lions in Entertainment and Entertainment Lions for Music.

VML was ranked in the top 3 in the Entertainment, Entertainment for Music, and Social & Influencer categories, and scored in the top 10 in Radio & Audio, Industry Craft, and Mobile categories. Overall, VML ranked sixth in North America and was noted as one of the top 10 agencies globally.

“It is such an honour to announce that VML, together with our client partners around the world, received an unprecedented level of recognition this year at Cannes,” stated Debbi Vandeven, global chief creative officer of VML.

“It takes all of us working together to create work of this caliber, and it wouldn’t have been possible without so many exceptional contributions.”

As well as 3 Gold Lions, 11 Silver Lions were awarded to VML Kansas City for Giforade, its work, with Gatorade..

Wendy’s, Nashville and Tennessee Tourism; to VML New York for incubator, Lonely Whale; and a first-ever Lion to VML Brazil for work it did for Netflix along with WPP partner agencies.

VML also received 7 Bronze Lions — two for VML Kansas City’s work for Wendy’s and three for Giforade, plus one for VML Brazil’s work for Netflix…

…and VML Bogotá received its first Lion for work on the Amblyopia World Campaign.

https://youtu.be/4eaMZxRLnfw

“I honestly couldn’t be prouder of the range of places, VMLers and clients this outstanding work represents,” Vandeven added.

“It showcases our unique ability to connect consumers with next-level ideas — ideas that make a true impact for the brands we represent.”

View VML’s winning work here.