VML has taken Oreo’s playful persona onto the streets in America in a campaign designed to excite Oreo cravings. OREO Walks makes the black and white stripes of pedestrian crossings leading to selected Kroger supermarkets look like a packet of Oreos that an adorable illustrated face is munching.
A QR code on the pavement invites people to unlock a special OREO offer that is redeemable in-store.
“We know shoppers don’t always head to the cookie aisle, so we brought OREO cookies to them, right at the entrance. It’s a great reminder that creativity doesn’t just build awareness, it drives purchase,” stated Carly Kerlakian, director of omnichannel activation, Mondelēz International.
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