Greenpeace Brazil has gone into Grand Theft Auto to reach the gaming audience in their world.

In the campaign by VMLY&R, the partners have used the predictions of real-world experts to transform Los Santos +3ºC, one of the most well-known cities in the virtual world, into a city ravaged by the real effects of climate change.

In Los Santos +3ºC, the Santa Monica pier is submerged, residents have lost their homes and the Californian coast has disappeared.

In addition to suffering from the consequences of the crisis, such as flooded areas, dry reservoirs, air pollution and a drastic decrease in fauna and flora, the characters will be forced to wear masks, they will tire faster and will have exclusive missions, such as rescuing climate refugees. and transport drinking water.

The game was available to play on the Kings Roleplay server until February 25.

The initiative includes a page that presents information about the environmental crisis and allows users to donate to the cause and sign the organisation’s new petition, which pressure state governors to declare a climate emergency. A schedule of live broadcasts, in partnership with streamers, is also available on the action page.

 “With this version of the game, we want to make young people aware that it is in a world like this that we will live if our governments do not take the necessary measures urgently. Therefore, we need to press for Brazilian states to declare a climate emergency and to bring solutions in constant dialogue with civil society,” stated Rodrigo Jesus, spokesman for Greenpeace Brazil.