VMLY&R has been appointed by Pizza Hut Australia as its creative agency. Pizza Hut has done well in the last two years and is now the fastest-growing quick-service restaurant in Australia. It does, though, have powerful competitors. The agency’s job will be to build on this growth in a new delivery landscape forever changed by COVID-19. Adam Searle will lead the account for VMLY&R in the newly created role of creative business partner.

“Our ambition is very clear – to get Pizza Hut Australia right back to number one,” stated PizzaHut’s chief executive officer, Phil Reed. “We’re looking forward to working with Adam and the VMLY&R team to help us drive further brand and sales growth.”     

“We are absolutely thrilled to have Pizza Hut as a key VMLY&R client,” added VMLY&R chairman, Jon Bird. “It’s a privilege to work with such an iconic brand.”     

VMLY&R’s first retail campaign for Pizza Hut, Unreal Deals, features the return of the ‘90s pizza delivery poster boy, Dougie, played by actor, Diarmid Heidenreich, who appeared in Pizza Hut’s advertising between 1993 and 1996.