Coca-Cola’s AI-reimagined Christmas campaign was a fizzer but Vodafone seems to have sparked positive curiosity with its “100% AI-produced without a single real pixel” commercial.
The 60-second spot is a montage of life moments set to The Rhythm of The Night by Corona (which seems to be the original human version).
The tagline, “In the rhythm of life we just keep the beat”, is a winner. The idea is to highlight Vodafone’s “fearless commitment to innovation and cutting-edge technology”.
The film was directed by Sebastian Strasser and produced by Lipstick Berlin. New Commercial Arts, now part of Ogilvy UK after it was acquired by WPP in September is credited as “production partner”.
