Volvo Cars USA is showing its human understanding with a docuseries that explores the bond between people, families, and their car – and it is taking it into family homes. The four-part series, The Family Car: An American Love Story, will make its debut on November 7 on Fire TV, Amazon.com and YouTube and conclude with a special feature film streaming on Prime Video on December 12. The four stories are built around real Volvo owners and their families in New York (Gus Powell), Florida (Jahphet Landis), Maine (Erin French) and California (Severance & Parks and Recreation actor, Adam Scott).

“The family car is more than just a mode of transportation – it’s where some of the most meaningful conversations and experiences of our lives unfold,” Adam Scott stated. “Volvo Cars has created something truly special here by capturing these emotional stories and celebrating a pinnacle way we connect, and I’m honoured to add my own family story to it.”

The series, developed with Amazon Ads Brand Innovation Lab, was directed by Chris Wilcha [Flipside & This American Life] with cinematographer, Igor Martinović [House of Cards & Black Rabbit].

“Volvo owners often describe their cars as extensions of who they are, symbols of their identity, values and community,” Chris Wilcha commented. “This project offered a rare chance to explore those connections with the depth of a documentary rather than the brevity of a spot.”

The concept underscores Volvo Cars’ dedication to its values of togetherness, nostalgia and human connection, as seen through its drivers and the moments their families share while in their Volvo cars.

“What makes this project special is how it reveals Volvo’s quiet but profound impact on American culture,” noted Kate McCagg, head of Amazon Ads brand innovation lab. “Using Amazon’s unique ability to weave stories across channels, we’re showing how one brand has been part of America’s most meaningful moments for seven decades – and continues to shape how families connect.”