Could the design be better? Could the branding be sharper? If those questions set up home in your brain, VSA Partners too. So the strategy and creative agency has launched an initiative called Design4Better, that reimagines creative brand designs not just for clients or pitches, but for the pure joy of design. It’s a creative space—built by designers for designers—where visitors can see what happens when top talent is given the space to design and create with no boundaries.

The site features speculative logo redesigns of classic brands and experiences such as Delta Air Lines, SoccerBible and Dick’s Sporting Goods – each one created without a brief. The goal is to continually explore and rethink what branding could be if designers follow their instincts rather than a brief.

“For most creatives, design is a lifestyle,” stated Curt Schreiber, chief creative officer at VSA Partners. “We’re constantly thinking of how branding could be clearer, smarter, more intentional. Design4Better just puts that natural instinct on display.”

Design4Better is more than a creative exploration. It’s also a program where designers can develop their chops by thinking through the process of reimagining iconic brands. 

“We make it a point to encourage this kind of creative exploration, and we do our best to amplify it,” Schreiber added. “When designers are given the space to explore, they grow—and so do we.”

Visitors can explore the gallery of conceptual redesigns and submit redesign requests, fuelling a continual loop of creative feedback and community engagement. 

Explore Design4Better here.