The naivety of young love is so appealing to watch.
And so dangerous to have.
Wabi Productions (partner to The Sweet Shop) director, Andrew Lang, has made Y&R Mexico’s story for mobile company, Movistar, so compelling it was watched 3.8 million times in less than a week.
A mobile company warning of the dangers of mobile phones? Applause to Y&R for making Movistar stand out, looking good. And special applause to Movistar for its bravery.
There’s something so powerful about an ad that takes a classic story and gives it a masterful twist.