The 2021 WARC Effective 100 has shown off the might of APAC. BMF has ranked as the most effective creative agency in Australia and #3 globally, ahead of some of the world’s best agencies from the US and UK. Colenso BBDO is not only the most effective creative agency in New Zealand, it’s #2 in the world.
BMF has earned its position as a result of its wins at the Australian Effies, where the agency picked up the 2020 Grand Effie Award for ALDI’s Long Term Effects for Good Different, in addition to 1 Gold, 2 Silvers and 3 Bronzes. ALDI was also crowned Effie’s Effective Advertiser of the Year for the third year in a row. At a regional level, BMF also picked up the 2020 APAC Grand Effie for ALDI’s Pointless Points campaign, in addition to 1 Gold, 1 Silver and 1 Bronze.
2021 was been a triumphant year for BMF. At the APG Creative Strategy, currently celebrated within the AWARD Awards, BMF scored the Grand Prix with Tourism Tasmania’s Come Down for Air in addition to 3 Golds, 2 Silvers and 4 Bronzes, making it the most awarded agency at the show. These wins were followed by winning the sole Platinum Tangram Effectiveness Award for ALDI’s Campaign for One.
In addition, two of BMF’s most awarded campaigns have also made it to the WARC Top Campaigns Ranking. Pointless Points ranks #6 on the global advertising stage and #2 in Australia. The campaign played on the meaninglessness of competitor loyalty points, demonstrating the cult-like behaviour of the Australian supermarket duopoly. ALDI’s Campaign for One is ranked #19 in the world.
ALDI Australia, BMF’s long-term partner, has also earned its spot in the Top Brands Ranking, scoring #4 in the world, behind global and renowned brands such as: Coca-Cola, KFC and McDonald’s.
Stephen McArdle, chief executive officer at BMF stated, “There’s no better endorsement than to top the WARC 100 rankings for effectiveness. It’s very exciting to see Australian creative agencies dominate the WARC Effective 100 and an honour for BMF to be leading the way and winning a top spot on the global stage. This is testament to our commitment to Long Ideas, to our trusted long-term partners and to the talent we are so fortunate to have under our roof.
The WARC Rankings 2021 are:
- Creative 100
Campaigns:
Mouldy Whopper · Burger King · INGO Stockholm / DAVID Miami / Publicis Bucharest · 800.9 points
Stevenage Challenge · Burger King · DAVID Madrid / DAVID Miami · 483.5 points
The E.V.A. Initiative · Volvo · Forsman & Bodenfors Gothenburg · 272.1 points
Brands:
Burger King · 680.3 points · no change from #1
IKEA · 564 points · up from #4
Diesel · 359.7 points · up from #9
Advertisers:
Restaurant Brands International · Canada · 816.9 points · no change from #1
Anheuser-Busch InBev · Belgium · 811.3 points · up from #3
IKEA · Sweden · 564 points · up from #8
Agencies:
DAVID Miami · Ogilvy · 483.6 points · up from #23
Impact BBDO Dubai · BBDO Worldwide · 477.9 points · up from #5
Publicis Milan · Publicis Worldwide · 386.6 points · up from #7
Networks:
Ogilvy · 2186.1 points · up from #5
BBDO Worldwide · 1409 points · down from #1
DDB Worldwide · 1128.9 points · down from #2
Holding Companies:
WPP · 3724.3 points · up from #3
Omnicom Group · 3680.2 points · down from #1
Interpublic Group · 2480.9 points · down from #2
Countries:
USA · 3603.2 points · no change #1
UK · 1111 points · no change #2
Brazil · 1083.6 points · no change #3
2. Effective 100:
Campaigns:
I’m Drinking It For You · DB Export · Colenso BBDO Auckland / Carat Auckland / Red Star Auckland · 51.7 points
Can’t Touch This · Cheetos · Goodby Silverstein & Partners San Francisco · 50 points
Michelin Impossible · KFC · Ogilvy Sydney · 47.2 points
Brands:
McDonald’s · 209.8 points · no change #1
KFC · 163.3 points · up from #4
Coca-Cola · 135.9 points · down from #2
Advertisers:
Unilever · Netherlands / UK · 240 points · no change #1
McDonald’s · US · 209.8 points · up from #6
The Coca Cola Company · 166.3 points · down from #2
Creative Agencies:
FP7 McCann Dubai · McCann Worldgroup · 95.8 points · no change #1
Colenso BBDO Auckland · BBDO Worldwide · 92.9 points · new entry
BMF Sydney · Enero Group · 92.1 points · new entry
Digital / Specialist Agencies:
Ingage Istanbul · Group M · 46.6 points · up from #46
AFFINITY Sydney · 39.5 points · new entry
Tribal Worldwide Bogotá · DDB Worldwide · 35.7 points · new entry
Media Agencies:
Carat London · Dentsu International · 61.3 points · new entry
Mindshare Istanbul · Mindshare Worldwide · 56.8 points · up from #4
Carat Auckland · Dentsu International · 51.6 points · up from #35
Networks:
McCann Worldgroup · Interpublic Group · 694.1 points · no change #1
BBDO Worldgroup · Omnicom Group · 683.3 points · no change #2
Dentsu International · Dentsu · 569.7 points · up from #5
Holding Companies:
WPP · 1897 points · no change #1
Omnicom Group · 1749.7 points · no change #2
Interpublic Group · 1358.7 points · no change #3
Countries:
USA · 1171.1 points · no change #1
China · 699.4 points · up from #4
India · 629.6 points · down from #2
3. Media 100
Campaigns:
Rabbi Bot · Always · MediaCom Connections Tel Aviv / ACW Grey Tel Aviv / GO Digital Marketing Netanya · 95.4 points
The Shape of History · Hulu · UM Los Angeles · 81.1 points
Naming The Invisible By Digital Birth Registration · Telenor · Ogilvy Islamabad · 70 points
Brands:
McDonald’s · 135.3 points · up from #8
Nike · 118.6 points · up from #4
Always · 92.7 points · new entry
Advertisers:
Unilever · Netherlands / UK · 346.4 points · no change #1
Procter & Gamble · US · 278.8 points · up from #3
The Walt Disney Company · US · 183.7 points · up from #10
Agencies:
Mindshare Shanghai · Mindshare Worldwide · 215.4 points · up from #2
MediaCom Connections Tel Aviv · MediaCom · 184.1 · up from #6
Mindshare Ho Chi Minh City · Mindshare Worldwide · 122.2 points · up from #15
Networks:
Mindshare Worldwide · 774.6 points · no change #1
MediaCom · 695.7 points · no change #2
IPG Mediabrands · 585.5 points · no change #3
Holding Companies:
WPP · 2038.9 points · no change #1
Omnicom Group · 1206.9 points · no change #2
Interpublic Group · 958.9 points · no change #3
Countries:
USA · 1274.4 points · no change #1
UK · 711.5 points· no change #2
China · 431.1 points · no change #3
