Warc Effective 100: India has the top 3 campaigns & top 2 agencies. Aus scores #6 & #9 in campaigns, #9 & #10 in agencies.

The Warc Effective 100 ranking has been released. The ranking is determined on a points system according to results that campaigns achieved in global awards -AME Awards, Cannes International Festival of Creativity (effectiveness category), Effies (multiple shows), IPA Effectiveness Awards, Jay Chiat Awards, WARC Awards, ARF David Ogilvy Awards; and regional awards – Loeries (effectiveness category), Tangrams (effectiveness category), WARC Prize for Asian Strategy, WARC Prize for MENA Strategy.

The Top 10 campaigns in the WARC Effective 100 are:

#1 Let’s make viral products instead!, by The Womb Mumbai India for Carvaan 75.2

#2 Healthy Hands Chalk Sticks, by Ogilvy Mumbai India for Savlon 72.8

#3 India’s Newest Status Symbol, by McCann New Delhi India for Harpic 63.3

#4 How L’Oréal Paris True Match climbed to No.1 by making everyone feel ‘Worth It’, by McCann London / McCann Paris / McCann Melbourne for True Match 58.9

#5 The Child Replacement Programme, by Colenso BBDO Auckland & Starcom Auckland 56.6

https://youtu.be/1K376IIOLuk

#6 Made Possible By Melbourne, by McCann Melbourne Australia for University of Melbourne 53.1

#7 The Impact of Fearless Girl, by McCann New York USA for State Street Global Advisors 50.1

#8 Beauty and brains: How we supercharged the Audi premium 2015-2018, by BBH London, Salmon London, PHD London & MediaCom London for Audi 49.3

#9 The Hearing Test In Disguise, by CHE Proximity Sydney Australia for Cochlear 45.9

#10 Original is Never Finished by Johannes Leonardo New York USA for adidas Originals 44.0

The Top 10 creative agencies in the WARC Effective 100 are:

#1 McCann New Delhi, India 135.3 (new this year)

#2 Ogilvy Mumbai, India 118.5 (up from #20 last year)

#3 Colenso BBDO Auckland, New Zealand 103.3 (#3 last year)

#4 BBH London, UK 98.6 (new this year)

#5 adam&eveDDB London, UK 92.2 (#9 last year)

#6 McCann New York, USA 86.2 (#7 last year)

#7 TBWA\RAAD Dubai, United Arab Emirates 77.8 (new this year)

#8 The Womb Mumbai, India 75.2 (new this year)

#9 CHE Proximity Sydney, Australia 73.8 (new this year)

#10 McCann Melbourne, Australia 72.5. (#45 last year)

The Award Effective 100 Top 10 report contains rankings for campaigns, agencies, digital & specialist agencies, media agencies, agency networks, holding companies and brands as well as behind-the-scenes stories of the campaigns by the leading agencies that created them.

Read the report here: WARC Effective 100_summary report