Expect an overload of Olympic Winter Games adverts, but this year’s Olympics in Milano Cortina has kicked off with a beauty by Warner Bros. Discovery, Your Olympics. Your Way. The campaign’s anthem spot captures the thrill of the games and supporting local athletes, plus the enhanced experience of watching them via Warner Bros. Discovery through the story of one fervent fan.   

The 60-second promo was developed by Warner Bros. Discovery’s in-house creative team and directed by Bart Timmer. It will become part of a wider 360-degree campaign ahead of next month’s Olympic Winter Games.

In the company’s release, David Bernard-Bret, vice president – marketing, WBD Sports Europe, stated, “For Milano Cortina 2026, we saw an opportunity to reimagine how fans experience the Olympics – bringing a fresh perspective to an event we all cherish. Our global campaign is designed to get European fans hooked on HBO Max by giving them what they’ve been asking for: real choice and control.

“Your Olympics. Your Way. isn’t just a tagline – it’s a promise. This time, fans get to follow the action wherever it takes them. I’m especially proud that this campaign was conceived and crafted entirely in-house by our brilliant creative and marketing teams. It’s a true reflection of our passion for sport, storytelling, and putting fans first.”

Credits
Campaign Manager: Zoe Kinkaid
Senior Creative Manager: Jerôme Bonnafoux
Creative Project Manager: Mélanie Haag
Production Manager: Etienne Rupp
Creative Production Director: Alexis Thomas
Campaigns Director: Joshua Toff 
Senior Creative Director: Guillaume Mouillé
VP Marketing: David Bernard-Bret 

Director: Bart Timmer