Be like us. Do what you can’t. That’s the theme of We Are Social Australia’s new digital campaign for Samsung, which is built around an inspiringh collection of Galaxy users called #TeamGalaxy.
The four team members are actor and creator, Millie Bobby Brown; robot, musician and change-seeker, Miquela; 2x Grammy-nominated DJ and producer, Steve Aoki; and professional gamer, Ninja.
The four ambassadors are the foundation of a global community of Galaxy users and fans who support Samsung’s philosophy of Do What You Can’t.
The campaign has launched on social media with an upbeat music video style film showing the evolution of each of the stars’ careers and documenting how their success has transcended any one industry.
Millie Bobby Brown, who is the youngest-ever UNICEF Goodwill Ambassador, stated, “Samsung allows me to stay connected every day with my Galaxy S10. I want to encourage people to apply the technology that is readily at their fingertips to spread positivity with others and to encourage gestures of kindness.”
Steve Aoki, who travels the world on tour with his Galaxy S10, commented, “Technology plays such a major role in every facet of my life, from music to fashion to philanthropy. I’m happy to be part of a team that believes that technology can help you do more than you ever thought you could.”
Miquela added, “I am the product of technology myself, so I can relate to Samsung in a way that’s a LOT more literal than most people. Whether it’s sharing my thoughts on the issues I care about or just riffing on style, it’s all done through my Galaxy S10 – which I’ve named Samuel Phonington III.”
Ninja noted, “The Galaxy smartphones are hands down the best for gaming, no contest. I’m super pumped to be part of Team Galaxy since I get to see first-hand how mobile gaming keeps getting better and better.”
https://www.youtube.com/watch?v=DnNGefHPVy0
Credits:
Creative Agency: We Are Social Australia
Executive Creative Director: Phil Shearer
Creative Director: Pete Galmes
Editorial Director: Suz Tucker
Design Director: Phil Vincent
Managing Director: Suzie Shaw
Group Account Director: Kelly Spence
Senior Account Manager: Alex Campbell
Account Manager: Monika Lee
Executive Producer: Abby Hunt & Bill Doig
Producer: Felicia Asplet
Production Company: Serial
Director: BRTHR
Photography: Daniela Federici
Executive Producer: Sara Greco
Post production: The Editors
Sound mix: Otis Studios
Music Supervision: Anton @ Trailer Media
Client: Samsung Electronics
Digital Marketing Group: David Moon, Minah Lee, Alice Park & Sooyeon Shim
