Social creative agency, We Are Social Australia, has won the competitive pitch to become the new social agency of record for KFC Australia.

We Are Social joins the brand’s agency roster to strengthen its social presence and cultural impact, as KFC continues to evolve its role in culture and deepen its connection with younger, social-first audiences.

Following the launch of KFC’s new brand platform, FLG, We Are Social will lead social strategy and execution, delivering content that builds cultural relevance while driving retail.

Its work will cover always-on content, socially-led campaigns, influencer partnerships, and real-time activation and will be developed in collaboration with Ogilvy and media partner, EssenceMediaCom, as part of the KFC agency village.

“Some briefs just hit different. KFC has real cultural clout, and we don’t take that lightly. We’re here to build on that equity with ideas that earn attention and spark the kind of conversations Australians actually want to be part of,” stated Suzie Shaw, APAC CEO at We Are Social.

Says Sally Spriggs, group marketing director of KFC Australia, added, “We’re excited to be partnering with the team at We Are Social as we continue to build a strong connection between our iconic brand and young Australians.”