The Roger Federer video that appeared in your socials this morning is a stunt for Barilla by We Are Social Milan and it has already been watched more than ten million times.
Roger Federer paid two special fans a surprise visit for a game of rooftop tennis. The girls were such ardent fans of tennis that they created a tennis court between two rooftops in their hometown of Finale Ligure during Italy’s Covid lockdown earlier this year. The pair, Vittoria Oliveri and Carola Pessina, became a global sensation when a video of them playing a 12-shot rally between two rooftops went viral.
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Just incredible to see 💖
📍 Liguria, Italy 🇮🇹 | #tennisathome pic.twitter.com/dh8bqlvFhj
— ATP Tour (@atptour) April 18, 2020
Barilla decided to surprise them both with a visit by Federer, Barilla brand ambassador and the girls’ tennis hero, on the same rooftop after lockdown was lifted. The two girls thought they were taking part taking part in a media interview about the global attention their lockdown tennis attracted and their love of their hero, Roger Federer.
Federer commented: “Personally, for me, it was a special moment in my career as a tennis player, to surprise fans like I have been able to do with Carola and Vittoria.”
https://youtu.be/sxJ4Z56mglM
Federer commented: “Personally, for me, it was a special moment in my career as a tennis player, to surprise fans like I have been able to do with Carola and Vittoria.”
The four-minute film supports the Barilla brand message, Pasta brings people together. The campaign launched globally on YouTube and the brand’s social media channels over the weekend.
“Ever since the moment I first met Roger, I have been convinced that one of his many gifts is that of ‘lightness’,” stated Luca Barilla, vice-president Barilla Group. “Everything he does comes out effortlessly and so naturally and well. He is just like this even in the relationship with others, those of Planet Earth (he is a Martian) every time he meets them, continuing to surprise everyone. It also happened a few days ago, when he landed on the rooftops of Finale Ligure to rally with two young tennis players, and then have lunch with them and their parents with a good pasta meal 😊. Roger is like this: he is a man, a father, an extraordinary athlete that, when you meet him, he widens your eyes with amazement for his humanity and ‘lightness’ in the way he behaves, as well as for the smile that never fades on his face. We are honoured to have him by our side.”
Credits
Agency: We Are Social
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Associate Creative Directors: Stefano Cucinotta & Andrea Fumagalli
Senior Art Director: Daria Paraboni
Senior Creative: Laura Venuti
Art Director: Alice Martinucci
Senior Editor: Giuseppe Schiavone
Group Account Director: Sandro Amabili
Account Director: Luca Di Palma
Account Manager: Ginevra Locatelli
Writer: Francesco Pierucci
Production Company: BRW Filmland
Director: Beppe Tufarulo
DOP: Johan Florez
Executive Producer: Luca Orlando
Line Producer: Viviana Biondolillo
Production Designer: Eugenia Tartarelli
Editing: Paolo Forestale @ Tex
Post-Production Video: Tex
Post- Production Audio: Fonovideosynch
Media: OMD
International Digital Coordinator: Roberto Facconi
International Digital Director: Fabrizio Maggioni
Strategy: Hill+Knowlton Strategies
Consultant: Angelina Zoner
PR: Omnicom Public Relation Group
Senior Business Manager: Paola Chiasserini
Client Manager: Jordana Hassan
