One of social media’s highlights (OK, time wasters) is the humour of unexpected people doing extraordinary things. We Believers and Burger King Mexico have turned that attention-grabbing idea into a 90-second montage of people’s quirky talents. The commercial’s message is that everyone has a talent and Burger King’s is making extraordinary burgers. The campaign launches Crispy King in Mexico.

The film was directed by Birth UK director, Martin Jalfen with Primo Content.

Credits
Client: Burger King Mexico
Brand Executive: Antonio Marques
Heads of Marketing: Sabrina Ferretti & Brian Kleiman
Marketing Directors: Javier Pejito & Oscar Alcántara
Communications Director: Barbara Asin
Communications Managers: Miguel Angel Amézquita & Marianna Spentzos
Analyst: Amanda Varela

Creative Agency: We Believers
Creative Director: Gustavo Lauria
Executive Creative Director: Lucas Panizza
Production Director: Natalia Gamarra
Producers: Veronica Zeta & Miriam Rota Ros
Account Director: Nallely Recinas
Account Executive: Caterina Malpica
Coordinator: Rocío Fernández Sasso

Production Company: Primo Content Mexico
Director: Martin Jalfen (represented by Birth UK)
Managing Director: Jaime Vidal
Production Manager: Omar Uscanga
Executive Producer: Trinidad Fecchino
Production Assistant: Alexa Pereda
Director of Photography: Marcos Hastrup

Post-Production: Da8
Editor: Diego Panich
Colourist: Xavi Santolaya
Coordinator: Esteban Malvarez

Music & Sound: Papa Music