We The People has become creative production studio, WTP Pictures, with a mission to “un-status the quo” and an expansion into entertainment. The rebrand includes a new global roster and enhanced creative services.

The brainchild of production veterans Jesse Ford and Susan Rued Anderson, We The People started as a branded content production studio in Detroit, Michigan that aimed to break the traditional mould with a mixture of collaboration, strategic agility, and the shared mission to create a space where creativity flourishes.

Under its new banner, WTP Pictures is a global production company with offices in Detroit and LA that shoots commercials, branded content, music videos, and documentaries worldwide, plus an expansion to include long form original entertainment. In addition to creating commercial work for companies such as The Zebra and Starbucks, WTP Pictures has also launched a full-length documentary, Revolution, a behind-the-scenes story depicting the making of the GMC HUMMER EV Pickup, that premiered on The History Channel. Rued Anderson will continue to lead the commercial branch of the studio, with Ford taking the helm of the new entertainment division. 

Ford and Rued Anderson have continued to double down in their commitment to “un-status the quo” with WTP Pictures. No egos. No BS. Just bold, creatively-driven content and a passion for nurturing the next generation of creators. Their roster of talented directors works across both commercials and entertainment, with executive producer, Tiffany Caprice.

“Our origin story is rooted in people, those in front as well as behind the camera, whether through advertising, entertainment or documentary formats. People are our ‘why’,” explained Ford. “The new name symbolises the forward movement of our team’s hard work and a milestone in our continued growth. Cinematic storytelling has always been at the foundation of what we stand for as a company and this expansion into original, long form entertainment feels like a natural next step for our passionate team of storytellers and producers.” 

Rued added, “We are a company with exceptional creative talent supported by knowledgeable, ethical, and gracious producers. To put it simply, we do good work with good people.”

[Cover image: L-R: WTP Pictures executive producer ,Tiffany Caprice; partner & EP Jesse Ford; partner & EP, Susan Rued Anderson]