Pets are popular Christmas gifts. But dog or cat? Whisker, the maker of Litter-Robot, has been making the argument for cats with humour since it unveiled the brand platform, The Future is Feline, in July in a series of TVCs, including one in which a dog owner stands outside in the rain handling the late-night pee routine while nearby, a cat – and presumably their owner – remains comfortably inside. Litter-Robot removes the kitty litter mess deterrent for cat ownership.
For Christmas, the brand’s argument for cat pets using emotional plays continues, harnessing dog’s territorial nature to overshadow cats’ reputation for destroying Christmas trees, lights and wrapped gifts. A hugely entertaining “naughty and nice” commercial shows Santa facing (naughty) dog havoc as he tries to deliver gifts to homes and a gentle (nice) kitten greeting him at home.
The campaign was created and produced in-house at Whisker.
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