whiteGREY has been chosen to reinvigorate the Canteen Australia brand and secure diversified financial support to fulfill the charity’s ambitious plan for 2024 to reach more young people impacted by cancer. The appointment coincides with Janelle Cook becoming Canteen’s new executive director of marketing and fundraising.
Lee Simpson, CEO of whiteGREY, stated, “Canteen wants to be in the corner of every young person when cancer crashes into their world. We look forward to creating innovative work to engage with young people, their families and the wider public and play a part in delivering to that inspiring mission.”
Canteen will also celebrate a significant milestone – the 30th anniversary of National Bandanna Day. Over the past three decades, the annual event has raised over $35 million and enabled tens of thousands of young people to find the support, connections and friendship they need to overcome the challenges of cancer.
Cook commented, “We’re excited to be working with whiteGREY to reinvigorate the Canteen brand and leverage the 30th anniversary of our iconic Bandanna Day campaign in 2024. With the team’s passionate commitment to our cause as well as their excellent strategic and creative insight, we can’t wait to see where the partnership leads.
“Canteen has a rich history of empowering and connecting people, young and old, through their programs and engagement of the community, and we will continue to build on that. I’m honoured to be driving the next phase of the organisation’s big brand change aspirations.”
