whiteGREY has become brand and creative agency for TheFork Australia, TripAdvisor company.

The global restaurant discovery and booking app is Australia’s #1 restaurant booking app. whiteGREY will lead brand strategy and creative campaign to deliver new growth in the market by helping Australians discover new dining experiences and opening up new diner revenue opportunities for restaurants.

“We are thrilled to be appointed by TheFork to drive growth in both their B2C and B2B audiences,” stated whiteGREY Australia chief executive officer, Lee Simpson.

“TheFork has huge potential as a brand and is best placed to help diners find dining experiences and simultaneously build business for the restaurant industry. We’re looking forward to helping shape the future of the business.”

“We were very impressed with whiteGREY’s excellent understanding of our business and the agency’s creativity, fluency in technology and strong effectiveness record,” commented James Walmsley, Head of Marketing at TheFork.

“Their passion for achieving results through open and collaborative partnerships is perfectly aligned to our business. There is also a clear cultural fit and a shared business ethos that is important to us. I’m very pleased to welcome whiteGREY to our team.”

Since it launched a new business strategy in May 2018, whiteGREY has since become a Top Ten Agency in the Pacific (Cannes Creativity Report), received recognition at the Fast Company Innovation by Design Awards and most recently won the Grand Prix for Effective Innovation at the 2020 Global WARC Awards.