whiteGREY has become lead brand and creative agency for UBank following a competitive pitch.

UBank, a division of National Australia Bank (NAB), was launched in 2008 as one of Australia’s first homegrown digital banks. Since then, it has grown rapidly and now serves 600,000 customers. In May 2021, NAB announced it was acquiring neobank 86 400 to combine with UBank.

The partnership with whiteGREY, which is effective immediately, will enable UBank to communicate its brand evolution. It will highlight the bank’s clear focus on removing the unnecessary extras and delivering customers a better digital banking experience.

Lee Simpson, chief executive officer of whiteGREY, stated, “It’s fantastic to be chosen as UBank’s strategic and creative partner at this significant moment in their history. The level of UBank’s ambition is matched by the quality of the experience which is an exciting combination. We can’t wait to work with the UBank team to bring this offering to more Australians.”

John Cusumano, head of UBank marketing, added, “It’s UBank’s purpose to help more Australians take control of their money. We are excited to partner with whiteGREY who will help us accelerate UBank’s growth by combining its established name and customer base with 86 400’s technology platform and experience. whiteGREY is best placed to support us as we deliver a new digital experience and product propositions to our new and existing customers.”