The self-proclaimed “world’s cheekiest toilet paper brand” has launched Winnie-The-Pooh: The Deforested Edition, a reimagining of the famous children’s book to highlight the impact of deforestation across the globe.
A. Milne’s 1926 classic Winnie-the-Pooh entered the public domain in 2022. The refreshed release joins a growing list of books and films that have been updated for the modern world. Who Gives A Crap is, however, the first to update a piece of classic literature to reflect environmental changes.
While the original story by A. A. Milne remains unchanged, the illustrations are reimagined to represent the consequences of traditional toilet paper production on the thinning of forests. Where once lush trees stood, home to the many furry friends, are barren, felled tree stumps. The revision also extends to the iconic Hundred Acre Wood map, depicting the widespread impact on all of Winnie-the-Pooh’s friends.
Who Gives A Crap co-founder, Danny Alexander, commented, “Arguably the most beloved children’s book of all time, many of us have fond memories of reading Winnie-The-Pooh and transporting ourselves into Pooh’s adventures in the Hundred Acre Wood. By ‘deforesting’ this iconic, imaginary land, we hope to shine a light on the fact that every day over 1 million trees are destroyed to make traditional toilet paper.
“Globally, we continue to blissfully wipe and ignore the impact large-scale toilet paper production has on the environment around us. Making small changes to your everyday toilet routine can make a big difference.”
Who Gives a Crap toilet paper is made from 100% recycled paper fibres or bamboo.
Winnie-The-Pooh: The Deforested Edition is sustainably created with recycled paper and includes a blind debossed and gold foil stamped cover on custom blue bookcloth. It is only available for purchase in the US with all proceeds going to Who Gives a Crap’s water, sanitation, and hygiene (WASH) partners to help give everyone access to clean water and sanitation.
Winnie-the-Pooh: The Deforested Edition is available for presale in the US at https://winniethepooh.whogivesacrap.org. A free eBook is also available for people in the US to view online.
