Who Gives A Crap will be launching a Mission to Uranus, sponsoring the next trip to the planet. Because it’s so appropriate for a toilet paper brand. The concept, a social-led idea, involves sending toilet paper to Uranus. 

To add further intrigue to the tomfoolery, Who Gives A Crap will also create a landing page, allowing their dedicated consumers to find out more about the mission.

Note the announcement day, April 1.

Maria Chilewicz, head of brand at Who Gives A Crap, commented, “At Who Gives A Crap, we’re all about surprising and delighting consumers and are always on the hunt for wild ideas that help us to uncrap the world and make it fun to do good. 

“As consumers are becoming more savvy and competitors are orchestrating the wildest faux product launches and collaboration ideas, we wanted to surprise with an initiative that had even us doing a double take. 

“When we found out the aerospace industry was sending a spacecraft to our #2 favourite planet, we saw an opportunity to do something truly ridiculous, sending our toilet paper to Uranus by ‘officially’ sponsoring the second-ever trip to the planet. And once we discovered that Uranus is literally filled with gas, that really sealed the deal. 

“While we may disappoint a few customers with the April Fools reveal, we for sure hit a record in most puns used in a campaign.”