Big ads and beer. They seem to go together. Maybe boy creatives like working on beer campaigns. Maybe girl creatives get that boys like beer.
Perhaps there will be a brilliant girlie ad for beer some day soon. In the meantime, there’s another Dilly Dilly ad by Wieden + Kennedy for Bud Light. And it’s wonderful.
https://youtu.be/rZNjeEwZmr8
The Dilly Dilly campaign began last year. Like all great ads, it entered popular culture by being liked and shared. And like all good catchphrases, dilly dilly entered the vernacular of those in the know.
Bud Light’s dilly dilly cease-and-desist makes a competitor famous
Wieden + Kennedy has been making the most of that ever since:
https://youtu.be/XuKqv5rc2wY
https://youtu.be/CBIOnwgMl_A
https://youtu.be/9m3LuKlpqy4
Ye Olde Pep Talk and Wizard have been bundled together into what AB InBev calls its Super Bowl trilogy. The third ad, Bud Light’s Super Bowl ad, will launch on February 4.
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