“Adulting sucks; it turns out you can’t eat sugar all the time.” Heinz and Wieden + Kennedy New York have targeted health-aware millennials with an animated video that gives them the gift of childhood nostalgia with its Disney-like tropes while impressing on them the responsibilities of adulthood.
The Disney-filled animation is by animation house, Titmouse. The message is that Heinz has a no added sugar ketchup to make one part of adulting a little easier.
The campaign kicks off on Tv in the US on September 12. The TVC is being supported in social media with mini quizzes and easy dinner hacks on Instagram and Pinterest to remind people that everyone is in the same boat and no one has adulting down to a tee.
