The Power Of Dreams. You’ve seen Honda’s strapline a hundred times in ads and promotions. Now, thanks to Wieden + Kennedy London, it’s attached to something you can picture in your head – the art, technology and wonder – of filmmaking.

W+K’s 90 second spot, for Honda’s Channel 4 sponsorship, pays tribute to the craft of filmmaking and by association of making Hondas. It features four Honda models, and all the stages of filmmaking – script to grade.

Australia can hardly lay claim still to ex-BMF ECDs, Laura Sampedro and Carlos Alija. But we will. The husband and wife team were creative directors on the campaign.

It’s also an impressive first work for Time Based Arts founders, and now directors, James Allen and Mike Skrgatic.

Credits

Agency: Wieden & Kennedy London

Executive creative directors: Tony Davidson, Iain Tait & Kim Papworth

Creative directors: Carlos Alija & Laura Sampedro

Creatives: Juan Sevilla & Mico Toledo

Group account director: Nick Owen

Account director: James McHoull

Account manager: Olivia Amato-Pace

Executive producer: James Guy

Producer: Michelle Brough

Production company: Time Based Arts

Directors: James Allen & Mike Skrgatic

Executive producer: Tom Johnson

DoP: Daniel Landin

Producer: Bonnie Anthony

Editor: Paul Hardcastle

VFX supervisors: Sheldon Gardner & Stephen Grasso

Lead flame: Luke Todd, Matt Jackson & Thiago Dantas

Flame: Jamie Crofts, Adam Paterson

Lead Nuke: Matt Shires & Bernie Varela

Nuke: Ralph Briscoe, Aitor Arroyo & Linda Cieniawska

3D/Design: Chris Wood, Dan Davie, Tom Robinson, Stephen Ross, Mike Battcock,

Sam Osbourne, Federico Vanone, Nigel Timms, Federico Guzzardo, James Mann, Oscar Gonzalez Diez, Dave Loh, Jeroen Hooghoudt, Tom Hall & Jess Gorick

Artists/Concept: Sylvie Minois, James Husbands, Yibi Hu, Nigel Raynor & Ben Oliver

Additional photography: Dan Lowe

Colourist: Simone Gratarolla

Sound design: Sam Ashwell @ 750mph

Original music: Sounds & Sons

Composer/arranger: Jean-Gabriel Becker @ Sounds & Sons