Wieden + Kennedy London has released two new stories into Amazon’s global platform, It’s On Prime, in which Amazon Prime stars as the hero that triggers new beginnings. In each commercial, Amazon Prime kick-starts a new interest that makes life better.
In Double Shot Dad, an exhausted new dad is inspired by an episode of The Boys on Amazon Prime Video to get into serious coffee making.
In Concrete Jungle a young woman, who has moved to a new city, is inspired by an episode of Good Omens, to transform her dull apartment into an indoor garden paradise.
Both spots directed by MJZ’s Michael Spiccia and are supported by out-of-home, paid social and digital display featuring Dua Lipa and Daisy Jones & the Six. The posters juxtapose musicians from Amazon Music and shows from Amazon Prime Video with items people can purchase on Amazon Prime.
Credits:
Client: Amazon Prime
Vice President Global Brand Marketing: Claudine Cheever
Vice President Global Chief Creative Officer: Jo Shoesmith
Director, Global Prime Marketing: Deborah Curtis
Global Head Of Prime Marketing: Adam Craw
Creative Directors: Chris Whitehead & Jackie Meyer
Senior Global Brand Planner: David Gonzales
Senior Creative Program Manager: Nicole Miller
Creative Program Manager: Crystal Davis
Worldwide Head Of Creative Production: David Connell
Group Creative Director: Christopher See
Agency: Wieden & Kennedy London
Creative Directors: Charlie Lanus & Lucas Reis
Senior Creatives: Brendan Madden & Spencer Llewellyn
Designers: Jon Harris & Jon Barnett
Chief Creative Officers: Ana Balarin & Hermeti Balarin
Group Account Director: Lucy Murray
Business Director: Abi Devine
Account Manager: Louis Haines
Planning Director: Rory Foster
Planner: Melanie Eckersley
Communications Planning Director: Calvin Lyon
TV Producer: Aran Patterson
Executive Producer: James Laughton
Heads Of Production: Richard Adkins & Amy Leach
Business Affairs: Helena Tomas
Production Company: MJZ
Director: Michael Spiccia
Executive Producer & Managing Director: Lindsay Turnham
Producer: Stephen Johnson
Director Of Photography: Drew Daniels
Service Company: Virtual Films
Casting Director: Kharmel Cochrane
Editorial Company: Trim
Editor: Paul Hardcastle
Edit Assistant: Helena Teixeira
Edit Producer: Tatyana Alexandra
Post-Production & VFX: Framestore
Senior Post Production Producer: Michael Brown
Visual Effects Supervisor & Creative Director: William Bartlett
Senior Lead Flame Op: Darran Nicholson
Flame Ops: Guy Lubin & Robin Mcgloin
Senior Compositors: Jean-Nicholas Costa
Colourist: Sofie Borup At Company 3
Sound Design: 750 MPH
Sound Designer: Jake Ashwell
Sound Producer: Olivia Ray
Music:
Concrete Jungle, Full Of Life By Christine And The Queens
Double Shot Dad: 25 Or 6 To 4 By Chicago
