TK Maxx’ charity Christmas commercial is adorable. Wieden + Kennedy London is bringing TK Maxx’ 2023 Festive Farm TX Maxx commercial back to screens this year for The Kings’ Trust (formerly The Prince’s Trust). The family of very cute farm animals continue to show off the stylish gifts you can get for less. Lil’ Goat wears a beret; Duck, a bow-tie; Alpaca a cosy sweater, and Hedgehog wears a bobble hat. Amplifying the cuteness – and TK Maxx’ style cred again – is Eve and Gwen Stefani’s track, Let Me Blow Ya Mind.

This year, though, the full campaign has grown.

Following the popularity of the campaign last year, fans can buy and give their own festive farm characters this Christmas gift season, with a range of soft toys available in TK Maxx stores and online at TKMaxx.com. £2.50 from the sale of every toy will go to The King’s Trust to help disadvantaged young people develop the skills and confidence to create a better future. TK Maxx has been supporting The King’s Trust for 10 years. The Festive Farm plushies will be available from November 11.

Also new for this year is a tongue-in-cheek partnership with the creator behind hit TikTok and Instagram account, Sylvanian Drama, bringing TK Maxx’s festive friends to life through a three-part social content series. TK Maxx will be documenting the behind-the-scenes antics of the farmyard besties as they prepare for party season, do their present shopping and host Christmas lunch – all with a side helping of high drama. The series will launch across TK Maxx’s TikTok and Instagram channels in mid-November.

Finally, members of TK Maxx’s loyalty programme, Treasure, will get an exclusive sneak peek behind the scenes at the making of the festive farmyard TV ad via a video from VFX company, The Mill. 

Deborah Dolce, group director, TK Maxx, commented, “We had such a fantastic reaction to our super stylish Lil’ Goat and her fashionable friends that we’ve opened up the barn doors to see them once again. And our gorgeous plush toys mean that this year you can spoil all your loved ones for less with gifts that do good.” 

Festive Farm will launch on TK Maxx’s social channels and TV screens during prime time on November 7. The full campaign will cover OOH, including light-up London bus wraps, digital out of home, Dublin tram and London taxi wraps, plus video on demand and nationwide radio throughout the festive season.