A McDonald’s and Nike basketball shoe collab? Stranger things have happened in collab world, and McDonald’s has ties to basketball – all sport, in fact – created in real life.

The Nike Book 2 McDonald’s is a limited-edition sneaker, that joins the Nike Devin Booker range. The shoe stands out for its colour – turquoise, echoing the basketball pro’s favourite McDonald’s turquoise Arches. As the story goes, Devin Booker often went to the McDonald’s in Sedona, Arizona, that is famous for swapping the brand’s traditional golden arches for turquoise ones matching the red rock scenery. Booker was also a McDonald’s All-American alum before becoming an All-Star.

Wieden+Kennedy New York designed the collab’s visual identity and films, including packaging elements such as the clamshell sneaker box and oversized McDonald’s bag. To promote the launch, Nike, McDonald’s and Wieden+Kennedy New York turned Booker’s longtime habit of hiding signed, unreleased sneakers in public into a scavenger hunt that sent fans into the Arizona desert chasing cryptic clues, eerie Ronald McDonald statues, and a pair of limited-edition sneakers.

View this post on Instagram

A post shared by Nike Basketball (@nikebasketball)

The scavenger hunt clue were posted on billboards in New York, Los Angeles, and Sedona, and hidden in a series of social films.

Credits:
Client: McDonald’s
McDonald’s Team: Alyssa Buetikofer, Jennifer Healan, Amanda Mulligan, Stella Kleynerman, Ashley Rhoades

Client: Nike
Nike Team: Kelly Bird, Marquis Hall, Mike Fields

Creative Agency: Wieden+Kennedy New York
Executive Creative Director: Eric Helin
Creative Directors: Paddy Treacy, Alex McClelland
Copywriter: Grady Linnihan
Art Director: Sammy Watts Stanfield

Creative: Sophie Turk
Design Team: James Hughes, Anji Liu, Yann Samuels
Global Head of PR: Nick Setounski
Executive Producer: Kristen Johnson
Producers: Jordan Leinen, Christian Colasuonno
Strategy Team: Tass Tsitsopoulos, Andrew Fisher, Pat Hardy, Caleb Smith, Kaylah Burton, James Williams
Account Team: Brandon Pracht, Brian D’Entremont, Kaz Bani, Adam Wills, Julia Dedona

Project Manager: Julia Dedona Business Affairs: Sarah Giarraffa, Heather O’Flynn
Creative Solutions Agency: Schofield’s Flowers
Account Director: Steve Schofield
Executive Producer: Heather Dipietro
Producer: Colin Lewis
Production Designer: Rob Lieta

Production Company: Mad Minds Entertainment
Director: Noah Dillon
Executive Producer: Willis Chung
Producers: Ben Tan, Eduardo Cardenas
Production Manager: Kevin Mahoney

Editing: Mackcut
Editor: Zach Gentry
Producer: Kayla Robinson
Executive Producer: Gina Pagano