Old Spice’s Mom’s Song is back and this time Wieden+Kennedy Portland is talking (singing) to the mums of adolescent sons. The mums have become a girl band in the Boyz II Men style. They’ve even borrowed one of the band’s ‘90s songs, End of the Road, with a few twists on the classic lyrics such as, “Why do you play with my heart? Why do you spray that Old Spice?”

The new commercial, The End of Adolescents, was directed by Arts & Sciences director, Mike Warzin, and promotes the brand’s new Swagger range – a hilarious range name for adolescents, probably a magnet for teens.

The End of Adolescents is supported by cutdowns running across linear, streaming, digital and social platforms.

Credits:
Client: Old Spice

Creative Agency: Wieden+Kennedy Portland
Chief Creative Officer: Karl Lieberman
Chief Executive Officer: Neal Arthur
Chief Strategy Officer: Andy Lindblade
Creative Directors: Lauren Ferreira & Craig Williams
Copywriter: Brendan Brown
Art Director: Dov Annuse
Head of Production: Orlee Tatarka
Executive Producer: Ricara Stokes
Producer: Katie Schaller
Director of Business Affairs: Edith Ortiz
Business Affairs Manager: Teresa Lutz
Traffic: Isaiah Henry
Brand Director: Nick Pirtle
Brand Manager: Simone Myers
Head of Creative Operations: Christina Kim

Production: Arts & Sciences
Director: Mike Warzin
Managing Directors: Mal Ward & James Bland
Head of Production: Milena Milicevic
Producer: Lauren Highman
Coordinator: Jeremiah Frost
1st AD: Jim Cole
Director of Photography: Lasse Frank

Post Production & VFX: Joint US
VFX Supervisor: Chris Mortimer 
Producer: John Dillon
Head of Production: Catherine Liu
Executive Producer: Tina Starkweather

Grade: Trafik
Colourist: Daniel De Vue
Colour Producer: Geoff Linville

Editing: Joint US
Editor: Steve Sprinkel
Producer: Izzie Raitt
Head of Production: Catherine Liu
Executive Producer: Annie Maldonado

Sound: Joint US
Sound Designer: Suat Ayes
Music: Butter Music and Sound
Sound Producer: Stone Irr
Composer: Nat Jenkins