Wild deodorant is living up to its brand name with a commercial that promises to keep you drier than a nun’s XXX. The provocative ad, running on YouTube, certainly demonstrates the freedom that smaller brands give to indie thinking. The commercial was created by social-first content and creative production studio, MnD Studio.
Brave, yes? Offensive, yes? Clever, maybe? Cut-through, definitely. Don’t you really want to know if it’s going to be effective?
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