Wish you Were Here is a quirky tribute to D&AD’s pursuit of creative excellence.

“Wish You Were Here? is a short film that offers an alternate, off-kilter and somewhat belated anniversary tribute to the institution, summing up in an unusual way many highlights from over five decades of Pencil winners. Memorable pieces of design and electronic and print advertising are interwoven in a surreal, dreamlike sequence that follows no rational rule – chronological, stylistic or otherwise – but for the mysterious one that’s in charge of our unpredictable, free-associative and more often than not fallible memory.”

It’s also the 2015 call for entries.

Because D&AD doesn’t applaud moderately good work, it set the bar high for Brazilian graphic design and animation studio, Lobo.

“Our choices were dictated in equal parts by the historic importance of the pieces and our own personal taste, while also trying to strike a balance between old and new, popular and more obscure work. Another principle guiding our selection was to contemplate a variety of visual techniques and styles: live action, still photography, 2D, 3D and stop motion animation, among others. This diversification was important for the creative process we were about to hop on once we had our compilation ready.

“We didn’t want to simply create a collage of pieces in a “retrospective reel” fashion. Our goal was to offer a creative reinterpretation of the Awards’ heritage, scrambling the material into something completely new and at the same time reminiscent of the original ads. Therefore not a single reference can be found in its original form: our idea was to swap techniques, characters and narratives between the pieces, all the while keeping a coherent visual identity throughout, since D&AD is notorious for its strong brand integrity.”

Did you pick out all the references? Never mind. Here they are:

And here is the story of how Lobo made the video:

 Wish You Were Here credits:

Client: D&AD
Creative Direction:  Mateus de Paula Santos, Loic François Marie Dubois
Art Direction: Lobo
Production Company: Lobo

Creative Executive Producer:  Loic François Marie Dubois
Producer: Aron Aguiar, Eve Weigel, Amanda Queiroz Telles
Press Release: Roger Marmo
Concepts: Lobo

Motion Design:  Fabiano Broki, Felipe Frazão, Cristian Cesar Cunha, Diego Coutinho, Diogo Kalil, Fábio Acorsi
3D Render: Mauricio Löbel, Felipe Bauer
3D Simulation: Mauricio Löbel
3D Animation: Diogo Kalil, Paulo Pássaro, Daniel Alvite
Cell Animation: Paulo Pássaro, Fabiano Broki
3D Modeling: Timothée Dessallien, Rodrigo Paulicci, Guto Sposito, Rodrigo Ferreira do Nascimento, Felipe Bassi
3D Rigging: James do Carmo, Richard Maegaki, Viviane Adade
Stop-motion: Paulo Pássaro, D. Lee Peffer II

Director of Photography: Alexandre Elauiy
Prop Makers:  Fabiana Fukui, D. Lee Peffer II, Ligia Jeon, Rafael Nascimento
Storyboard: Michel Venus
Digital Artists: Francisco Sanches, Rafael Nascimento
Print Design: Diego Coutinho
Executive Production: André Rosa, Alberto Lopes, Sérgio Salles
Production Manager: Rino Siviero
Production Assistant: Bruna Amorim
Technical Support:  Carlos Eduardo Pennachin, Wesley de Oliveira

Making of: Simone Piccolo, Stefano Minelli
Line Producers:  Davis Fabri, Fernando Lopes
Post Production: Fabiano Broki
Production Coordinator: Jessica Oliveira
Color grading: Cassiana Umetsu
Music & Sound Design: Paulo Beto/ Anvil FX
Client Services: Amanda Queiroz Telles , Loic Francois Marie Dubois
Special Thanks:  Pablo Brandão and D&AD