Without creativity there is no innovation

If this is a new idea to you, your creative fuel needs recharging. That’s what ADMA Creative Fuel’s ten speakers are coming together on August 6 to do.

And this should ignite your interest: “ADMA Creative Fuel is designed to inspire delegates and challenge our notions of creativity. And it’s not just for agency people. Whether you work agency or client side, if you have to solve creative issues or drive business innovation, Creative Fuel will help you on your way.” [Jodie Sangster, chief executive officer, ADMA.]

Because if you could spend a few hours listening to AOL Digital Prophet, David Shing and WIRED Magazine’s executive creative director, Billy Sorrentino, deliver their ideas for creative success, you would, wouldn’t you?

They’re just two (albeit headliner) speakers of Creative Fuel’s ten.

What will they discuss? Well everything, really. Because creativity is the lynchpin of everything – business, innovation, technology…

“Creativity is now the key business differentiator in our industry. It is required to drive innovation and future thinking. It creates those critical emotional connections that spell engagement with consumers. ADMA is leading the charge on the creative front by giving our industry access to an exciting array of global speakers who will share their innovative ideas and insights for solving creative problems and unlocking creative potential at both the individual and organisational level,” Sangster noted.

Creative Fuel is hosted by ADMA, the Association for Data-driven Marketing and Advertising. Its topics will include where authors get their ideas come from and how they solve their challenges, how to build a brand from the ground up, crossing borderlines in social documentary photography, stealing from magicians to inspire better design, the artist introvert vs. the business extrovert, human-centered design and the future of the web and digital landscape.

Its speakers come from the top tier of creativity. They’ve all worked out how to thread creativity through business to thrive. They are:

David Shing, Digital Prophet, AOL (USA) has spent more than 15 years helping to build successful web technology start-ups and multimedia businesses in the US and Australia and is the holder of several Internet technology related patents. Oh..and…by night he is an accidental songwriter.

Billy Sorrentino, head of creative, WIRED Magazine (USA) is at the forefront of everything WIRED creates in its design, photo, video and production departments, and is responsible for cross-channel brand presence, including print, web, digital editions, mobile, social media, retail and live events.

Graeme Simsion, Author-The Rosie Project and The Rosie Effect (Australia). The Rosie Effect has been sold around the world to over forty countries hitting bestseller lists everywhere including the New York Times and winning major literary awards.

Andrew Evans, Magician and Product Designer, IDEO (USA) When he’s not cutting people in half, production designer Evans, explores the intersection of magic and design—two disciplines pushing the boundaries of what we perceive to be possible.

Ian Flanders, Photojournalist (Australia) engages and confront his viewers with the often harsh reality he catches in his photographs.

Vin Farrell, global chief content officer, Havas Worldwide (USA) provides oversight of content creation, curation, development, production, and distribution globally across the entire Havas network. He also has a background in independent film and venture capital investing.

Dr Anne Buist, Author, Medea’s Curse (Australia) used her psychiatric work with Protective Services and the legal system in cases of abuse, kidnapping, infanticide and murder to write a gripping psychological thriller.

Kelly Schmutte, Lecturer, Stanford d.School (USA) is an experiment designer at the d.school and a lecturer in the ME Design Department, with expertise in human-centered design.

Tania De Jong AM, Founder and CEO, Creative Universe (Australia) The leading Australian soprano, inspirational speaker, social entrepreneur, spiritual journeywoman and creative innovation catalyst has also founded Creative Universe, Creativity Australia, Music Theatre Australia, Pot-Pourri and The Song Room.

John Merrifield, chief creative officer, Google Asia Pacific Before Google, Merrifeld did the unimaginable. He removed himself from adland for a year of surﬁng in Hawaii and Bali. He had been creative-at-large, overseeing creativity in TBWA Asia-Pacific’s 22 offices in Asia-Pacific, Saatchi & Saatchi and Batey Ads.

Trina Collins, graphic designer & artist, Poncho Army: Collins’ art combines illustration, stencil art, aerosol and screen printing and often deals with the contrasts between urban and rural landscapes, young and old and freedom and confinement.

Between presentations, delegates can visit the Creative Fuel 2015 Pop-Up Exhibition featuring the work of Gallery 9 Artists Suzie Idiens, Tonee Messiah and Louise Tuckwell.

The gallery will also feature photos by speaker Ian Flanders who was voted one of Australian Photography’s Top Emerging Photographers in 2014 (winner of the documentary photojournalism award) and works by Trina Collins, who was voted one of the top 10 street artists in Australia by Arts Hub in 2012.