Wolf BKK & CP Foods: There is no food safety test greater than this

Wolk Bkk’s flair for absurd humour turns a food safety message for CP Foods into three-and-a-half minutes of mad movie adventure that anyone would love to watch. And there is a surprise at the end to amaze and delight.

That surprise ending is also a torture test for food safety housed in an inventive story twist. CP Foods is providing the chicken for astronauts at the Intenternational Space Station (ISS) via SpaceX Dragon. Food on Earth and in space have never been held to the same standard. Food for astronauts must be “the safest and most hygienic”. Moreover, it must require hundreds of tests from Nasa’s Food Lab in order to achieve the Space Food Safety Standard.

Wolf BKK worked closely with space agencies, scientists and R&D to create the commercial and build its story of CP Foods’ Aerospace Quality Chicken.

Credits:
Agency: Wolf BKK, Thailand
Chief Creative Officer: Torsak Chuenprapar
Deputy Executive Creative Director: Nopharit Dusadeedumkoeng
Creative Group Head: Woottipong Lamangthong
Senior Copywriter: Anin Sriurairatana
Copywriter: Yarinda Ketjumpol
Art Directors: Kanyaporn Longprasert, Smita Tronglakkana
Managing Director: Phannika Vongsayan
Business Director: Chonlatid Saenghiran
Group Communications Director: Pattra Ketsamathi
Communications Director: Thosaporn Kaewnurachadasorn
Communications Managers: Benchawan Ngamjiradawong, Naphat Chiangrat
Producer: Chanapat Srabua