Women With Agency is built on two requests: 1): Only 1% of procurement contracts go to women-owned businesses. Let’s change that. 2): Women With Agency simply asks that clients lead the way and include female-founded business from our registry lists to pitch for your business during an open pitch – and to let their work, effort and ideas decide the rest.
To promote its work and ambitions, the agency has launched an awareness campaign. At its spearhead is a film, Women Run, that features the diverse and resilient female leaders effecting worldwide change. The campaign was led by a team of female creatives including writers, Melissa Kuttan and Bec Brideson; editor, Kelly Perry; designer Kiki Sarafis; producers, Victoria Conners and Noelle Jones; and composer, Angie Coffey. It has launched across Women With Agency’s social channels. Included in the film are New Zealand Prime Minister, Jacinda Ardern; Swedish climate change warrior and Nobel Prize nominee, Greta Thunberg; advertising legend, Cindy Gallop; Australian jockey, Michelle Payne; and scientist, Jane Goodall.
Women Run is set to a stirring anthem, composed and produced by Coffey.
“It’s about channelling a musical idea and finding that kernel which one recognises as having the right emotional tone,” Coffey stated. “This DNA generates the entire piece, absolutely everything flows from it. In my opinion, the most powerful musical works throughout history are generated from one simple motif. From there, one can develop, amplify and project those emotions so they resonate with the audience.
“We recorded vocalist, Janine Maunder, and to ramp up the rebellion, added the crowd chants while layering in other edgy sounds. Janine’s clear, touching and powerful voice was chosen for having the perfect tone, and the tempo and driving tribal beat create a sense of drama and urgency.”
The music was recorded in collaboration with Simon Lewis who captured the Women Run chant as it gets progressively louder and dials up the temper throughout the track. The track features hundreds of voices and was completed by Coffey with Daniel Frankel, of Dare Music, who balanced out and enhanced all of the sounds by performing the final mix and production.
Women With Agency founder, Bec Brideson, stated “I am very proud of the talented women who have come together to work on this project. In particular, Angie’s work as a composer was so important to the integrity of the film and her track supported our visuals with poise and strength.
“The work our firm does to support the growth and development of female-founded creative agencies, by ensuring they are included on pitch lists, continues to champion change and this campaign is testament to the creative firepower women working together are capable of achieving.”
Listen to the extended version
Credits:
Client: Women With Agency
Writers: Bec Brideson & Melissa Kuttan
Title Designer: Kiki Sarafis
Editor: Kelly Perry @ LittleRiver.tv
Producer: Victoria Conners & Noelle Jones @ The Producers
Original Soundtrack Composed & Produced: Angie Coffey @ Loud Crowd Music
Vocals: Janine Maunder
Sound Engineer: Simon Lewis
Sound Mix: Daniel Frankel @ Dare Music
Sound Effects: Front Of House
