WPP has launched WPP Production, a move that unites Hogarth with WPP’s extensive production capabilities and teams across the network. This strategic decision brings together all creative producers into a single global platform – bringing innovation, scale, creativity and world-class production excellence to WPP’s client roster to help clients grow in the AI era.
WPP Production underscores WPP’s commitment to leading the industry in production innovation and quality, “forging the world’s largest and most advanced content production powerhouse,” the company stated. Richard Glasson, global CEO of Hogarth, will oversee WPP Production.
WPP Production offers a unified global team of craft experts, consolidating all content producers into a single, globally-connected production organisation to foster unparalleled collaboration and expertise. It unites all agency producers into a global team to promise top-tier creativity, craft and innovation across WPP’s entire client portfolio. It unlocks next-generation content origination through a significant investment in talent and technology, Generative AI, virtual and hybrid production. Finally, an integrated production plus media solution puts audiences at the heart of content strategy and drives performance through data and real-time optimisation.
Richard Glasson commented, “This is a transformative moment for us and, more importantly, for our clients. Bringing all of WPP’s craft expertise together in WPP Production reinforces our position at the heart of WPP’s integrated offering. It allows us to activate the full collective power of WPP – its talent, creativity, technology and data – to redefine content creation. We are focused on delivering smarter, more innovative and world-class storytelling that drives business for our clients.”
Cindy Rose, CEO of WPP, added, “The launch of WPP Production is a cornerstone of our strategic vision to integrate our services, making it easier for clients to access WPP’s full spectrum of capabilities. In a rapidly evolving landscape where content is king, WPP Production will be the powerhouse that enables us to be the trusted growth partner for our clients. This is about delivering exceptional value and setting new benchmarks for the quality and scale of content production worldwide.”
WPP Production will continue to champion local expertise and cultural nuance across its 40 world cities. The transition to WPP Production took effect on February 2026.
