Homophobia is still alive and, sadly, well in Chile. During 2020, complaints about discrimination and homophobia rose more than 58% in Chile an d this is just the tip of the iceberg of society’s judgement that keeps same-sex couples suffering and fighting for their rights.
Wunderman Thompson has joined Acción Gay, a foundation that fights for the rights of the LGBTQIA + community, to change this reality and bring back to the table the conversation about the rights of same-sex couples and families and the possibility of adopting in the adoption system.
Their campaign, Family Love, shows how throughout our history, thousands of families have been forced for various reasons to raise their children with two maternal or paternal figures, demonstrating that love and care is the basis of family, regardless of whether it is opposite or same sex parents.
“The campaign seeks to make the entire Chilean society ask itself a simple question: If there are children raised by two men or two women and this has never been a problem, and neither has love …then what is the problem,” stated Samer Zeidan, creative vice-president, Wunderman Thompson Chile.
Advertising Agency: Wunderman Thompson Chile
Creative VP: Samer Zeidan
Head of Art: Germán Quiroz.
Creative Director: Valentín Salgado
Editor: Enzo Vargas
Art Director: Valentín Salgado
Photographer: Gabriel Schkolnick
Photographic Post-Production: Patrick Saint-Jean