Actimel has been supporting people’s immune system in real life for 25 years. Now it is supporting immune systems in Fortnite.
Wunderman Thompson France has joined forces with Apfel, the developer of Zombie Hunter, one of the most trending maps on Fortnite to design a giant spaceship, the Immunity Station by Actimel. Sitting at the centre of the map, its sole mission is to give players a little help when facing the enemy.
In Fortnite, players in a difficult position can choose to reinforce their defences with Shield Potions. These little potions look oddly similar, both in their shape and their effect, to the brand’s iconic bottles. This striking similarity became the starting point of the Immunity Station by Actimel.
The Actimel shield potions can be found at the base of the ship. In addition to providing a shield effect, they also give an extra 30-second immunity boost. A little extra that should make a big difference against a horde of zombies.
The Immunity Station by Actimel will be available exclusively on Zombie Hunter from now until May 4 .
The campaign will be amplified with a series of digital films rolled out on the brand’s ecosystem as well as paid media. Influencers will also produce content throughout the campaign to share with their community and bring as many players over
Credits:
Client: Danone (Actimel)
Chief Marketing Officer France: Rita Pestana
Marketing Director Dairy France: Benjamin Floch
Senior Media & Digital Manager: Pierre Loiseau
Senior Brand Manager Actimel: Céline Deylami
Junior Product Manager Actimel: Louise de Vazheles
Global Brands Director : Sonsoles Jover de Celis
Traffic Manager: Stéphanie Renoir Mousli
Marketing Manager: Camille Ramercourt
Agency: Wunderman Thompson France
Chief Creative Officer : Simon Lloyd
Executive Creative Directors: Adrien Mancel & Paul-Emile Raymond
Art Director: Florian Amoneau
Copywriter: Thomas Blanc & Gabriel Etienne
General Manager: Virgile Brodziak
Business Director: Adrien Dumont
Account Director: Yaël Genossar
Project Manager: Guillaume Ollier
Planner: Lydia Tamarat
Production Company: Satellite My Love, Paris
Executive Producer : Omar Cabbabé
Post Production, Animation & VFX: Back-Up, Paris
Visual Effects Editor: Hichem Djamai
Visual Effects Producer: Diego Marie
Editorial Company: Back-Up, Paris
Editor: Hichem Djamai
Music & Sound Design: The Mixmen, Paris
Executive Integrated Music Producer: Lisa Chaumont
This is an independently created Fortnite Creative experience and is not sponsored, endorsed, or administered by Epic Games, Inc.
