98% of children in India breathe toxic air, according to research by the World Health Organisation (WHO), not only outdoors, but also in their classrooms – where children spend up to 8 hours a day. Air pollution is known to impact neurodevelopment and cognitive ability and can trigger asthma, and childhood cancer.
Otrivin has launched Pollution Capture Pencils with Wunderman Thompson India and Wunderman Thompson Singapore as part of WPP Team for GSK/Haleon. The special non-toxic pencils and made from pollution collected by air purifiers and distributed to underprivileged children in Bengaluru, India.
The pencils are also being used as a fundraising tool to finance air purifiers for more schools critically impacted by air pollution. The Otrivin Actions to Breathe Cleaner programme pilot focused on Bengaluru, where inhabitants breathe air that is considerably more polluted than WHO guidelines, and started in three low-income schools in the industrial areas of Peenya, Hegganahalli and Mallasandra, areas with the poorest air quality. Fundraising efforts are underway to buy 100 new air purifiers by early 2023, to help more schools in need. In the long term, the hope is to create a self-sustaining ecosystem through the sale of pencils.
“The biggest reward for any creative agency is to deliver an idea that works both for the client and the greater good. An opportunity like this doesn’t come by often. We’re really proud to have partnered with Otrivin to take a small, but meaningful step to help bring cleaner air to India’s children,” stated Mateusz Mroszczak, chief creative officer, Wunderman Thompson Singapore.
Credits
Creative Agency: Wunderman Thompson Global
Global Chief Creative Officer: Bas Korsten
Global Chief Creative Officer: Daniel Bonner
Creative Agency: Wunderman Thompson Singapore
Chief Creative Officer: Mateusz Mroszczak
Executive Creative Director: Jon Loke
Creative Director: Aarti Nichlani
Associate Creative Director: Tulika Shanker
Art Director: Nuttawee Pisanprechatam
Account Management Agency: Grey London
Global Account Director: Hanna Essinger
Project Manager Agency: Grey London
Senior Project Manager: Lisa O’Brien
Account Management Agency: Wunderman Thompson Singapore
Managing Partner, Client Services: Jaimesha Patel
Account Management Agency: Wunderman Thompson Delhi, India
VP & Executive Business Director: Bhavana Dogra
Associate Vice Presdient & Chief Strategy Directo:r Rahul Singh
Brand Manager: Arjun Bhutani
Production Agency: Wunderman Thompson Singapore
Executive Producer: Kimie Ong
Client: Otrivin
Global Marketing & Digital Director, Nasal Health/OTC: Farhad Nadeem
Global Marketing Manager: Ahsan Malik
Illustrator: Gautam Dutta
Production Company: Tandem Media India
Director: Shamik Sen Gupta
Producer: Danny V Lobo
DOP : Yashveer Singh – Yogi
2nd Unit DOP : Nishi Dugar
Project Manager: Santosh Gowda
Editor: Abhilesh Shivalkar
Animation Director: Spectrum Studios
VFX Director : Mukesh Sinha
Colourist : Swapnil Patole
Composer: Rohit Chaturvedi
Music Producers: Rohit Chaturvedi & Sanoli Chowdhury
Mix & Sound Design: Sanoli Chowdhury
VO: Archita Trisal
Partners: Panjurli Labs & Guna Pencils
