India showed off the finesse of its advertising creativity at Cannes this year, with a haul of 31 Lions by country.

The big winners were:

JWT with a total of 8 Lions: 4 silver and 4 bronze

McCann with 7: 4 silver and 3 bronze

Ogilvy & Mather with 6: 1 gold, 1 silver and 4 bronze

Lowe and Partners with 4: 3 gold and 1 bronze

PHD with 4: 3 gold and 1 bronze

Grey with 1: 1 gold

Havas with 1: 1 bronze

Now, two young Indian designers have put themselves in the spotlight with their work for cod-pressed organic juice brand, Antidote.

The sisters founded their studio, Double Decker, in 2011. Khushboo Gupta is a lifestyle accessory designer, who completed her post-grad degree at National Institute of Design, Ahmedabad, and attended Politecnico Di Milano in Italy, to study design further. Sargam Gupta is a new graduate from Srishti School of Design, Bengaluru, specialising in visual communication design.

The branding and packaging design stem from the consumer benefit that each of the five juice blends contains carefully calculated nutrients. Each juice has a core function that its name describes: Skinny Down is for weight loss, Nine Lives for anti-ageing, Exhale for detox, Light Up for skin & Horsepower for strength. The logo incorporates a geometric drop with two leaves. The drop is expanded on each label and embellished with illustrations that identify the benefit (and name) of each blend. The juice comes in an amber medicine bottle because Antidote is essentially a ‘cure’ or tonic to mitigate against the effects of unhealthy lifestyles.

Sargam Gupta’s interest in using graphics, image making, letterforms and writing to produce eye-catching and memorable pieces of visual communication is apparent in her work.