OOH may be surging due to the thrill of its anamorphic sites but Thai agency, Youngster BKK, is showing that ingenuity can also thrill. The agency has snapped up overlooked high traffic media spaces by using firehose wall cabinets to promote McDonald’s hot & spice fried chicken.
The campaign, Caution of Hot & Spicy Fried Chicken, is a collaboration between Youngster BKK and VGI media.
The creative execution suggests an offbeat way to extinguish heat immediately after eating McFried Chicken Spicy. Media spaces were chosen near McDonald’s to capture the attention of those walking by the advertisement and lure customers to try McFried Chicken Spicy.
Credits
Client: McDonald’s
Agency: Youngster BKK
Production House: Bob Eye View Studio
