Y&R New Zealand’s McWhopper has won big at the NYF World’s Best Advertising & Communications for Burger King, sharing Best of Show and winning the Avant-Garde category.
Y&R New Zealand also won Asia Pacific Regional Agency of the Year.
It has been a huge week for the campaign. Y&R New Zealand won Most Awarded Agency of the year at D&AD, with 6 Yellow Pencils, 1 Graphite and 1 Wood for McWhopper.
And it has been a huge week for New Zealand at the awards. Colenso BBDO/Proximity, New Zealand won Activation & Engagement at NYF with Brewtroleum for DB Breweries, DB Export. New Zealand also came 4th by country at D&AD.
Colenso BBDO won 2 Yellow Pencils for Brewtroleum.
Sharing NYF Best of Show with McWhopper, is Watts of Tokyo Ltd’s High School Girl? for Shiseido.
It’s the first time in the six year history of New York Festivals Executive Jury that two entries were selected unanimously to receive the coveted Best of Show Award.
“I think it speaks volumes about the calibre, quality and sincerity of this year’s Executive Jury. It’s was a defining moment that not only helps further clarify the mission of New York Festivals, but the industry at large, underlining the fact that both pieces of work were so adamantly admired and supported, leaving us no other choice than to award both campaigns as Best of Show,” Michael O’Rourke, President of New York Festivals, commented.
“Each of these campaigns equally exemplify the very best this industry has to offer. The notion that award shows are all about stroking egos is something we’ve all heard before. But if you had the opportunity to witness what I just did over the last 5 days, you’d immediately realize that the sole intention of this year’s Executive Jury was to recognize and celebrate the ideas that truly stood for something. The NYF trophy isn’t a pat on the back. It’s an affirmation, and a symbol of genuine respect from over 400 professionals around the world, who day in and day out face the same challenges you do. That has to mean something.”
Brand of the Year Award was won by Remy Cointreau / Louis X111. It won the Grand Award, 2 First Prize Awards, 6 Second Prize Awards, 2 Third Prize Awards, and 3 Finalists Awards.
Network of the Year was won by BBDO for the fourth running. The award is presented to the agency network that achieves the most awards and produces the finest calibre of work. 20 global BBDO offices earned 2 Grand Prize Awards, 16 First Prize Awards, 15 Second Prize Awards, 22 Third Prize Awards, and 93 Finalist Awards. The network also won 2 UNDPI Finalist Awards.
The Regional Agency of the Year Awards went to:
- Europe: Forsman & Bodenfors, Sweden
- North America: BBDO New York
- South America: AlmapBBDO, Sao Paulo
- Asia Pacific: Y&R New Zealand, Auckland
- Middle East: Impact BBDO, Dubai.
Production Company of the Year was won by Tool of North America. It earned 1 Grand Prize Award, 1 First Prize Awards 1 Second Prize Award, 4 Third Prize Awards and 1 Finalist Award.
The Grand Prize Awards are:
- ACTIVATION & ENGAGEMENT: Colenso BBDO/Proximity, New Zealand, Brewtroleum for DB Breweries, DB Export.
- AVANT GARDE: Y&R New Zealand, McWhopper for Burger King Corporation.
- BRANDED CONTENT/BRANDED ENTERTAINMENT: Forsman & Bodenfors, Sweden Look Who’s Driving for Volvo Trucks.
- CREATIVE MARKETING & EFFECTIVENESS: Proximity Madrid, Spain #NoMoreEvictions for Plataforma de Afectados por la Hipoteca (PAH).
- DESIGN: Impact BBDO Dubai, United Arab Emirates The Tribal Rapport Field Guide for Mercedes-Benz / G-Class.
- DIGITAL: BETC, France for The Interactive Form forCANAL+.
- FILM: WATTS OF TOKYO INC., Japan High School Girl? for Shiseido’s Products (MAJOLICA MAJORCA / INTEGRATE).
- FILM CRAFT: Quad Productions Quad Group, France Shockwave for Road Circulation Security Delegation.
- INTEGRATED: Venables Bell & Partners, USA #OptOutside for REI.
- MEDIA: DDB, SPAIN Holograms for Freedom for No somos delito (We are not crime).
- MOBILE: McCann, France Makeup Genius for L’Oreal.
- OUTDOOR: McCann London, United Kingdom Survival Billboard for Microsoft.
- PACKAGE DESIGN: Publicis Colombia FUNTASTIC HAND for CIREC FOUNDATION.
- PUBLIC & MEDIA RELATIONS: FRED & FARID, France #NOTCOMINGSOON for REMY COINTREAU / LOUIS XIII.
- PSA: Schjærven Reklamebyråm, Norway #DearDaddy: for CARE Norway.
Each year, New York Festivals, in partnership with the United Nations Department of Public Information, appoints a UN panel to select public service work that exemplifies the aims and ideals of the United Nations. The 2016 UNDPI Jury applauded:
- UNDPI First Prize Award: T/A POLÂ AS, Norway Save the Rainforest for NRK TV-aksjonen
- UNDPI Second Prize Award: Ogilvy & Mather London, UK It Happens Here for 28 Too Many/FGM
- UNDPI Third Prize Award: Leo Burnett Worldwide, USA Music Vs Gun Violence for Chicago Ideas.
