Every now and then there is a B2B campaign with a spark that makes you sit up and take notice. Here’s one. It was created by US agency, Zambezi, for Ultimate Kronos Group (UKG), a global company that provides HR and workforce management solutions.
Sounds a bit dry, right? Look at what Zambezi did with the brief:
“This campaign was a true exercise in expectational craft, as each detail from casting, choreography, lighting, set design and composition was critical to the successful recreation of these iconic images that are so deeply embedded into our subconscious minds,” the agency noted.
Zambezi worked with director, Johnny Green, who also has a background and expertise in production design, and production company JOJX to create the 30-second video. Green used a unique technique and filmed the scenes backwards, starting in the end position and then having each actor move through the choreography of the scenes in reverse to achieve the desired result.
Credits
Client: Ultimate Kronos Group (UKG)
Agency: Zambezi
Chief Creative Officer: Gavin Lester
Creative Director: Matt Sherman
Senior Copywriter: David Satterfield
Principal & Chief Executive Officer: Jean Freeman
Founder & President: Chris Raih
Senior Art Director: Tracey Chan
Design Director: Norman Brown
Director of Integrated Production: Andrew Gage
Senior Producer: Marina Korzon
Digital Producer: Matt Valdepena
Group Account Director: Gordon Gray
Account Director: Alyssa Tigue
Account Executive: Rachel Lynn
Senior Project Manager: Lauren Northcott
Chief Strategy Officer: Jill Burgeson
Strategy Director: Dalit Zagorin
Brand Strategist: Allison Newell
Production Company: JOJX
Director: Johnny Green
Director of Photography: Max Goldman
Executive Producers: Joe Care, Jackson Morton & Pedro Aragão De Oliveira
Line Producer: Leanne Amos
Mexico City Production Company: Wabi
Post Production: The Den
Editor: Ross Birchall
Assistant Editor: Paula Hicks
Colourist: Sofie Friis Borup
Mixer: Kevin Feller
VFX Artist: Gabe Sanchez
Executive Producers Post Production: Mary Ellen Duggan & Ryan Curtis
Post Producer: Pamela Cohen
Music: Mophonics
Creative Director: Stephan Altman
Composer: Roberto Murguia
Head of Production: Shelley Altman
