Zulu Alpha Kilo (Z.A.K.) has promoted creative directors, George Ault and Jacob Gawrysiak, to group creative directors, effective immediately. 

Together, Ault and Gawrysiak will take on greater leadership roles working across clients. Recent notable work from Ault, who has been with Z.A.K. since 2009, and his creative partner, Gawrysiak, includes Dove’s #ChangeTheCompliment campaign and Possible Lives Here for President’s Choice, as well as work for Make-A-Wish and the Canadian Addiction Treatment Centre. 

“Our work is centered around an ethos that the world needs more creativity,” stated Jenny Glover, chief creative officer at Zulu Alpha Kilo. “George and Jacob are two leaders who have consistently pushed us to help us fulfil that ambition. They’ve been instrumental in our success, and we’re excited about putting them in positions to have an even greater impact at the agency as we look toward the future.

“The creative product has always been at the core of Z.A.K. We’re thankful for the trust and excited for what’s next,” the team says. “Our best work is still ahead and we’re lucky to be doing it alongside such a talented group.” 

The promotions come on the heels of a hot streak for Z.A.K. The agency recently spearheaded the launch campaign for Bell’s first refreshed brand platform in 17 years, launched The New York Times’ Family Subscription in a massively popular spot featuring Eli Manning and family, and led Stonefire’s North America relaunch. Recently, Z.A.K.’s global #ChangeTheCompliment campaign for Dove earned System1’s highest possible Star Rating with a score of 5.9, and was named one of their top 10 ads that broke through in 2025.

Additionally, Z.A.K.’s massively popular 2024 and 2025 Super Bowl ads (with Tina Fey and Miss Piggy, respectively) for Booking.com led to an expanded remit that includes a 2026 global brand campaign and new B2B responsibilities.

Ault and Gawrysiak’s elevations come as Z.A.K. enters its eighteenth year with a spate of rapid growth, including the expansion of offices in both Vancouver and New York. 

Cover image l-r: Jacob Gawrysiak & George Ault