Canadians are able to attend meetings from the past in a campaign created by Zulu Alpha Kilo and HomeEquity Bank in honour of Canadian veterans who served their country in the Canadian Armed Forces and in support of The Legion National Foundations Digital Poppy program.
The campaign invites Canadians to experience a week of wartime, as a reminder of the many sacrifices made by Canadian veterans. The campaign will send real calendar invitations from the past and allow Canadians to attend a meeting occurring during a key Canadian battle from past wars.
The meetings are narrated by experts with backgrounds in history and wartime documentaries. The meetings are hosted on MeetingWithThePast.com, where a week in the life of a soldier is displayed through an interactive calendar, for Canadians to experience firsthand the horrors and challenges that were faced. In remembrance of these sacrifices, Canadians are encouraged to donate a Digital Poppy in support of The Legion National Foundation.
Zulu Alpha Kilo’s idea came from the realisation that it was possible to send real meeting invites from years past – even as far back as 1917 during the first great war. “The juxtaposition between the types of meetings we have now compared to what Canadian soldiers faced on a daily basis felt like a powerful reminder of our Veterans’ sacrifices,” stated Brian Murray, chief creative officer, Zulu Alpha Kilo.
The experience includes videos featuring meetings from three key battles that the Canadian Armed Forces played a pivotal role in: The Battle of the Somme, the Liberation of the Netherlands and D-Day.
The campaign launched with a hero commercial that launched on Canadian TV on October 28, as well as on HomeEquity Bank and The Legion National Foundations social channels.
Credits
Client: HomeEquity Bank
Client Team, HomeEquity Bank: Yvonne Ziomecki-Fisher, Vivianne Gauci, Erin Wilson, Niary Toodakian, Rich Taylor
Client: The Legion National Foundation
Client Team, The Legion National Foundation: Cynthia Ngarachu
Agency: Zulu Alpha Kilo
Chief Creative Officer: Brian Murray, Jenny Glover
Chief Design Officer: Stephanie Yung
Chief Strategy Officer: Maxine Thomas
ACD/Art Director: Ivan Mallqui
ACD/Copywriter: Max Rech
Digital Design Director: Damian Simev
Head of Production: Ola Stodulska
Agency Producer: Kenneth Haz
Account Team: Patti Ann Cochren, Samantha Tang
Strategy Director: Meredith Ferguson
Media Agency: OMD
Media Team: Bree Leslie, Mitchell Cornelisse
PR Agency: Weber Shandwick
PR Team: Jennifer Wasley, Adam Bornstein, Jackie Power
Production House: Zulubot
Producers: Amy Groll, Gina Simone
Executive Producer: Adam Palmer
Director: Dan Cummings
DOP: Kyle Chappell
Camera Assistant: Jay Marchese
Sound Recordist: Anthony Boire
Gaffer: Rowan Mikolic O’Rourke
Hair & Make Up Artist: Ellen Pimm
Post Production Company: Zulubot
Post Production Producers: Gina Simone, Lena Hamady
Director of Post Production: Sarah Dayus
Editors: Alain Elliott, Laura Dunn, Diego Romero
Online: Diego Romero, Marissa Bergougnou, Laura Dunn
VFX Supervisor: Felipe Chaparro
Motion Designer: Miguel Natividad
Colourist: Ryan Ruskay
Sound Design: James Findlay, Stephen Stepanic
Studio Manager, Henry Eugenio
Production Artist: Sean Lacda
Developer: Kirby Szeto @ PlusK Studios
Developer: Kyle Collins
Director of IT: Gary Stothers
