After 67 years, menswear retailer Harry Rosen may have finally created the most versatile shirt ever…virtually, at least. Because in this time of endless video calls, a shirt for every meeting matters.
And it’s timed for Father’s Day, to be his best present ever. The Harry Rosen Green Screen Shirt adapts to any occasion. This limited-edition cotton button-down is green-screen-green, a specific shade that unlocks unlimited colour and pattern possibilities on video chats. The idea comes from Zulu Alpha Kilo.
How it works is simple. By hitting the green screen checkbox on Zoom and then choosing a pattern, wearers can change the design of their shirt within seconds. It uses Zoom’s built-in green screen functionality in a new way to bring some much-needed variety to dad’s millionth meeting.
The Green Screen Shirt is the centre of a Father’s Day giveaway on Harry Rosen’s Instagram. Harry Rosen followers need only like, comment and tag two friends in the post for a chance to win this limited-edition line, with designs ranging from classic colours for work to more flashy patterns for play. Plus, they can also upload any photo of their own, making this shirt the first truly fit for any occasion.
The shirt is the latest feature in the brand’s Set the Tone platform, which launched in 2020 and its idea stems from Harry Rosen’s founding principle, to help men dress their best and feel their most confident in any situation.
Harry Rosen handled the media buy for the campaign, which includes supporting content on social.
Credits
Client: Harry Rosen
Client Team: Trinh Tham, Kristin Meier & Paul Michel
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
Art Directors: Anton Garneau & Michael Romaniuk
Copywriters: Luke McNeil & Marco Buchar
Account Team: Michael Brathwaite
Producer: Christine Toranco
Production Company: Zulubot
Executive Producer &Technical Advisor: Adam Palmer
Editor & Colourist: Filipe Chaparro
Photographers & Videographers: Kyle Wilson & Matt Watkins
Creative Director Harry Rosen: Christine Kwan
Photo Retoucher: Jim Tinios
