Zulu Alpha Kilo (Z.A.K.) lured back into its fold one of the independent agency group’s top creative teams with Nick Doerr and Gui Bermejo rejoining the agency as group creative directors.
The pair have more than 15 years of experience producing high-impact campaigns for major brands. In their first stint at Z.A.K., they crafted the award-winning Lily & the Snowman for Cineplex, which amassed over 100 million views, and collaborated closely with founder and creative chairman, Zak Mroueh, on the viral Say No To Spec video. The duo has previously held senior creative roles at TBWA, BBDO, FCB and, most recently, Ogilvy Canada. Their work for brands like Destination Ontario, Visa, FedEx, and San Pellegrino has won them widespread acclaim, including multiple awards from the One Show, Cannes, Webby Awards, and Clios.
“It’s really special when a team like Nick and Gui returns,” stated Zak Mroueh, founder and creative chairman at Zulu Alpha Kilo. “Everyone wanted them to work on their briefs in their first stint here.”
“I know they’ll have even more creative impact this time around as leaders,” adds Jenny Glover, chief creative officer at Zulu Alpha Kilo. “They’re a force and add more bench strength to an already powerhouse team we have in place.”
Doerr and Bermejo’s hiring comes during a strong period of growth and success for the Z.A.K. creative team. The shop recently promoted veteran creative directors, George Ault and Jacob Gawrysiak, to group creative directors; creative team, Carlos Veras and Dylan Thompson, to associate creative directors; and brought on new creative team, Darby Clarke and Alexandra McGuirk-Penedo.
“We had an amazing creative run in our first go-around and we’re thrilled to be back,” Nick Doerr and Gui Bermejo stated. “We’re excited to have the opportunity to work on global brands alongside such a talented team and so many familiar faces.”
Z.A.K. has entered its eighteenth year with new client partnerships that include brands such as Hershey Canada. The agency’s recent global work includes the #ChangeTheCompliment campaign for Dove, which earned System1’s highest possible Star Rating with a score of 5.9, and was named one of their top 10 ads that broke through in 2025.
Cover image l-r: Gui Bermejo and Nick Doerr
