Is there anything in the world not worth turning into an Apple iPhone ad? Apparently not. Apple is making the end of the US Writers Guild of America strike eminently useful for its iPhone 15 Pro. The campaign is a musical love letter to Hollywood and filmmaking, featuring directors, actors, gaffers, make-up artists and production assistants – and starring the Apple iPhone 15 that shot it. While the film highlights the costumes, scenery, makeup, props, headaches, heartaches, backaches and flops that make up the filmmaking experience, it also shows off the iPhone 15’s ability to deliver professional level filmmaking in any genre.
The 60-minute spot is set to the famous mood uplifter, There’s No Business Like Show Business, the Irving Berlin song, written for the 1946 musical, Annie Get Your Gun.
