“To mark the 150th anniversary of its founding, Audemars Piguet presents a new short film… a creative tribute to the history of the brand.” You’re expecting something quite dull, aren’t you? Instead, filmmaker, Alice Fassi, has created something absolutely fascinating, starring eclectic actor, Pierfrancesco Favino, a heady mix of unexpected visuals and an edgy script.
It’s a remarkable film that underlines the brand’s creative difference and expertise as well as the prestige of the brand.
Pierfrancesco Favino, (a leading figure in Italian cinema and a friend of the brand), plays the role of an unconventional testimonial, guiding the audience on an offbeat journey through the symbolic locations of the historic Manufacture (complex) in Le Brassus, Vallée de Joux – from the original restoration atelier, to the more contemporary Musée Atelier Audemars Piguet designed by Danish architect Bjarke Ingels, and finally to the modern headquarters spaces.
The story is told through anecdotes, curiosities and iconic creations, celebrating Audemars Piguet’s pioneering vision, from its early timepieces, to the debut of the first Royal Oak in 1972, to the ongoing fascination with astronomy and the cosmos, a continuous source of inspiration for the Manufacture.
Credits:
Starring Pierfrancesco Favino
Directed by Alice Fassi
Client: Audemars Piguet
General Manager Italy: Andrea Cardillo
Brand Manager: Alessia Zadra
Brand Specialist: Beatrice Morini
Created and Produced by C41
Creative Director: LEONE
Written by: Alice Fassi, Nicole Salotti, LEONE
Art Director: Anna Gabriela Seiko
Director of Photography: Andrea Dutto
1st Assistant Director: Paolo Bartoli
Executive Producer: Barbara Guieu
Producer: Luca Uberti
Production Manager: Marco Agnesi
Set Designer: Patrizia Gatto
Stylist: Nick Cerioni
Stylist Assistant: Ilaria Taccini
MUA: Astor Hoxha
Hair Stylist: Giovanna Ferracci
Hair Stylist Assistant: Roberta Zolli
Editor: Margherita Freyrie
Colour: Anna Visigalli
Original Score & Sound Mixing: Guido Smider
Sound Engineering: Edoardo Bianchi
Steadicam Operator: Alberto Viscardi
1st Assistant Camera: Silvio Bersani
2nd Assistant Camera: Valentina Chiarello Ciardo
Gaffer: Filippo Passarini
1st Electrician: Gabriele Leone
Key Grip: Tommaso Mogno
Grip: Leonardo Caffa
