CHE Proximity’s idea to take audiences behind-the-scenes at eBay for fun has been reaping rewards for the e-commerce company and the playful posties are back for the third year in a row. This time, things are getting weird.

CHE Proximity’s new campaign launches eBay Tuesdays, a weekly day of deals where the country’s favourite items cost even less.

Cam Hoelter, executive creative director, CHE Proximity, commented, “The posties have been a successful platform for eBay for a few years now, which has been great but we wanted to continue to keep them fresh. This time around we introduced a young apprentice and dropped our posties into an eccentric office space, with workers obsessed with eBay Tuesday deals.”

The latest instalment of the campaign was again directed by Tony Rogers from Guilty. The TVCs launched on February 21 and are being supported by social and digital assets.

Credits

Agency: CHE Proximity
Executive Creative Director: Cam Hoelter
Creative Directors: Daniel Davison, Ashley Wilding
Creatives: Mark Carbone, Nico Smith, Ernie Ciaschetti & Dan Smith 
Director of Strategic Production: Holly Alexander
Chief Strategy Officer: David Halter
Client Partner: Mariana Rice
Account Director: Dot Brimble

Production Company: Guilty 
Director: Tony Rogers 
Producer: Jason Byrne  
Line Producer: Victoria Walker 
Editor: Tim Parrington 
DOP: Joey Knox 

Post Production: Heckler